This Week in Advertising

We don’t spend a lot of time watching commercials on TV (thanks lifetime TiVo subscription!), but ironically we frequently enjoy them online. Like the recent drumming gorilla spot from Cadbury. Exactly what a drumming gorilla has to do with a chocolate bar we have no idea, but we have always thought Phil Collins was a little simian-like. The spot was written and directed by Juan Cabral of Fallon London, and was originally aired during the “Big Brother 8″ finale on CBS. Our favorite part is the pre-drum fill neck roll. Watch for it:
Also created by Cabral, was one of our favorite spots from 2005, Sony’s beautiful ad for it’s Bravia televisions featuring a quarter of a million rubber balls bouncing through the streets of San Francisco. Attention Hollywood: please give Cabral a shot at directing feature films. He may just be the next Michel Gondry. Here’s the spot:
And speaking of Sony’s Bravia brand, they have a new commercial out this week — the third in the Bravia series — featuring claymation bunnies on the streets of New York City. It too, is pretty dazzling to look at:
L.A. husband and wife illustration duo Kozyndan (who we’ve written about previously), claim inspiration for this newest ad came from them. They claim the production house — Passion Pictures — contacted them to look at some of their work, and after sending over a portfolio, promptly never got back in touch. When the duo saw the latest ad from Sony, they were pretty peeved that the ads seemed to take inspiration from two of their previous works — this panorama, and this bunny tsunami. What do you think, inspiration or plagiarism?
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